I'm Monica Ballin — a brand & integrated marketing leader with 20+ years building, transforming, and scaling brands that drive measurable awareness, consideration, and revenue.
Across consumer/CPG, healthcare, financial services, and tech — for B2C/DTC, B2B2C, and B2B. Experienced in highly regulated categories and subscription models. Equally a leader and a doer.
I build and scale brand and marketing functions from the ground up — strategy, creative, content, social, PR, influencer, partnerships, and consumer insights — and turn brand investment into measurable growth.
I've led the work in some of the toughest contexts a brand can face: a 30-year-old beer brand with no brand book, a debt-relief category built on distrust, a beloved mobility brand fading from relevance, and a complex, highly regulated genomics company. In each, the job was the same — find the truth in the brand, make it matter to people, and prove it in the numbers.
I'm a marketing leadership-team operator who is equally comfortable setting the three-year brand strategy and rolling up my sleeves on the campaign, the deck, and the post. Lately that includes building AI-enabled creative workflows that scale output without sacrificing craft.